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Online Dating’s Meteoric Rise: In recent years, online dating has seen a remarkable increase in popularity. As of 2021, around 30% of U.S. adults have used online dating platforms, compared to just 11% in 2013.
Mobile Dating Dominance: Mobile dating apps are leading the charge. Over 90% of online daters access these platforms via their smartphones, making it a truly mobile-driven phenomenon.
More Than Just a Young Person’s Game: While younger adults still make up a significant portion of online daters, the 55-64 age group is the fastest-growing demographic in online dating. In 2021, 12% of this age group reported using online dating, up from 6% in 2013.
Love During Lockdown: The COVID-19 pandemic had a substantial impact on online dating. During the lockdowns, dating app usage surged, with users spending more time chatting and getting to know each other before meeting in person.
The Power of Algorithms: Matching algorithms have become increasingly sophisticated. Some dating platforms claim that their algorithms are responsible for a significant percentage of successful matches.
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